A real-estate lead engine that cut cost per site visit by 44%
We rebuilt Metro Realty's paid funnel and connected it to an IVR call system, turning scattered enquiries into a measurable, bookable pipeline.
The challenge
Metro Realty was spending heavily on ads with little visibility into which campaigns drove real site visits — and missed calls were quietly killing high-intent leads.
Our approach
- Rebuilt the Meta and Google funnel around project-specific landing pages
- Deployed call tracking and IVR routing so no enquiry went unanswered
- Connected calls and forms to a single CRM for instant follow-up
- Ran weekly creative tests to drive down cost per qualified lead
“For the first time we can see exactly which campaign produced which site visit. LCM turned our marketing into a system we trust.”
-44%
Cost per booked site visit
3.2x
Qualified leads per month
0
Missed inbound calls